2019HSCMultiple choice
Q6
1 mark
Question
A biscuit manufacturer reduces the price of its biscuits to below cost in order to attract more customers. Which of the following identifies this approach?
A. Skimming
B. Loss leader
C. Price points
D. Production leader
Syllabus alignment
Marketing
- Price strategyApply cost-, market- and competition-based pricing methods, skimming, penetration, loss-leader and price-point strategies, and price-quality interaction.